You’ve read (or can read from past posts) the first 8 marketing principles for singers. Be sure to post your reactions below or email me directly at mark@vmt-tech.com.   Here’s #9:   Marketing and image should be simultaneous transactions.   Why do we market? Basically it comes down to two reasons:   1. To promote our image,   or   2. To sell products.   In many circumstances we hope to do both, although it rarely happens.   Stay with … Continue reading →

From the June online issue of Classical Singer magazine, freelance fundraiser Amanda Keil gives some insights and tips on extending your press coverage.   “What is your relationship to The New York Times?” my colleague breathlessly asked me.   Within eight months, all three of my company’s performances had earned reviews and/or a spot in the coveted Times’ event listings. Even the show in a dive bar. I was just as surprised as my colleague. As for my connection to … Continue reading →

“Everything can be taken from a man but one thing: the last of the human freedoms-to choose one’s attitude in any given set of circumstances, to choose one’s own way.” – Victor Frankl, Man’s Search for Meaning   Summer Programs can be a wonderful investment of your time, energy and money. They are a way to expand your experience, try any new skills and tools you have learned and possibly help move you to the next level of professionalism. If … Continue reading →

As I said last week, Marketing is NOT magic. It’s motion. Here are two more principles for you to think about this week. If you missed the first 5 principles, here’s a link to that post. And all of this is included in the newest edition of Marketing Singers book.   Marketing Principle #7. Nobody cares what your product IS; they only care what your product does for them.   I will not expand on this one now – except … Continue reading →