“If you only do what you know you can do- you never do very much.” Tom Krause   When you attend a summer program or even set up your own summer program perhaps working with a new voice or interpretive coach, you as a singer are responsible for the creative rules and habitual patterns with which you learn you craft.   All too often, we become ensnared by this familiar phenomenon: 1. We make rules based on the rationale that … Continue reading →

You’ve read (or can read from past posts) the first 8 marketing principles for singers. Be sure to post your reactions below or email me directly at mark@vmt-tech.com.   Here’s #9:   Marketing and image should be simultaneous transactions.   Why do we market? Basically it comes down to two reasons:   1. To promote our image,   or   2. To sell products.   In many circumstances we hope to do both, although it rarely happens.   Stay with … Continue reading →

From the June online issue of Classical Singer magazine, freelance fundraiser Amanda Keil gives some insights and tips on extending your press coverage.   “What is your relationship to The New York Times?” my colleague breathlessly asked me.   Within eight months, all three of my company’s performances had earned reviews and/or a spot in the coveted Times’ event listings. Even the show in a dive bar. I was just as surprised as my colleague. As for my connection to … Continue reading →

“Everything can be taken from a man but one thing: the last of the human freedoms-to choose one’s attitude in any given set of circumstances, to choose one’s own way.” – Victor Frankl, Man’s Search for Meaning   Summer Programs can be a wonderful investment of your time, energy and money. They are a way to expand your experience, try any new skills and tools you have learned and possibly help move you to the next level of professionalism. If … Continue reading →