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Author:
Name: Mark Stoddard
Email: mark@vmt-tech.com
Site: http://www.classicalsinger.com/store
About: Mark Stoddard is a business leader, professor, marketer and consultant who has been helping singers get jobs for more than 20 years. On the singing front he staged more than 100 professional shows aboard cruise ships that employed classical singers, pianists and strings. He's also coached singers on how to sell their CDs and other products, use the social media and how to negotiate contracts. He's been the CEO, President or Owner of the nation's largest financial newsletter printing company, a residential and home study education company teaching finance and business, an international cruise and tour operation, and a non-profit fundraising organization. As an author he's written 17 books on business and marketing (including one just for singers—Marketing Singers) as well as a full-length musical, several plays and a book of short stories and poems. His classes at the Classical Singer Convention are always rated with the highest ratings.
Follow Mark online at www.twitter.com/mjstoddard
You can buy Mark's book Marketing Singers at www.ClassicalSinger.com/store
See Authors Posts (58) Mark Stoddard,
Marketing Principle #9: Marketing & Image Should be Simultaneous
June 17th, 2013 / Mark Stoddard /
You’ve read (or can read from past posts) the first 8 marketing principles for singers. Be sure to post your reactions below or email me directly at mark@vmt-tech.com. Here’s #9: Marketing and image should be simultaneous transactions. Why do we market? Basically it comes down to two reasons: 1. To promote our image, or 2. To sell products. In many circumstances we hope to do both, although it rarely happens. Stay with … Continue reading →
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Author:
Name: Classical Singer
Email: info@classicalsinger.com
Site: http://www.classicalsinger.com
About: For more than 20 years Classical Singer magazine has been an invaluable resource for singers. Monthly articles feature current and former opera stars who share their secrets of success, as well as their stories of struggle and inspiration.
Classical Singer magazine began in 1988 as The New York Opera Newsletter. For years it provided in-depth insights about the New York opera scene to its subscribers. But interest in the newsletter grew rapidly and the demand for more information by opera and classical singers from around the world stimulated a transformation.
Get a free trial of Classical Singer magazine at .www.classicalsinger.com/freesub.php.See Authors Posts (24) Classical Singer,
Full Court Press: How to Get Press Coverage
June 14th, 2013 / Classical Singer /
From the June online issue of Classical Singer magazine, freelance fundraiser Amanda Keil gives some insights and tips on extending your press coverage. “What is your relationship to The New York Times?” my colleague breathlessly asked me. Within eight months, all three of my company’s performances had earned reviews and/or a spot in the coveted Times’ event listings. Even the show in a dive bar. I was just as surprised as my colleague. As for my connection to … Continue reading →
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Author:
Name: Carol Kirkpatrick
Email: carol@ariaready.net
Site: http://www.ariaready.net
About: For as long as she can remember, singing and performing have always been in Carol Kirkpatrick’s blood. From her beginnings in a small farming town in southeastern Arizona, through her early first-place triumph at the prestigious San Francisco Opera Auditions, and subsequent career on international stages, Ms. Kirkpatrick has thrilled audiences and critics alike. “A major voice, one worth the whole evening.” (The New York Times) Since retiring from the stage, she continues to be in demand as a voice teacher, clinician, and adjudicator of competitions including the Metropolitan Opera National Council Auditions. Combining her knowledge of performance, business, and interpersonal skills, she has written the second edition of her highly regarded book, Aria Ready: The Business of Singing, a step-by-step career guide for singers and teachers of singing. Aria Ready has been used by universities, music conservatories and summer and apprentice programs throughout the world as a curriculum for teaching Ms. Kirkpatrick’s process of career development, making her “the” expert in this area. She lives in Denver, Colorado.
YouTube.com/kirkpatrickariareadySee Authors Posts (47) Carol Kirkpatrick,
Wish List for Your Summer Program Experience
June 12th, 2013 / Carol Kirkpatrick /
“Everything can be taken from a man but one thing: the last of the human freedoms-to choose one’s attitude in any given set of circumstances, to choose one’s own way.” – Victor Frankl, Man’s Search for Meaning Summer Programs can be a wonderful investment of your time, energy and money. They are a way to expand your experience, try any new skills and tools you have learned and possibly help move you to the next level of professionalism. If … Continue reading →
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Author:
Name: Mark Stoddard
Email: mark@vmt-tech.com
Site: http://www.classicalsinger.com/store
About: Mark Stoddard is a business leader, professor, marketer and consultant who has been helping singers get jobs for more than 20 years. On the singing front he staged more than 100 professional shows aboard cruise ships that employed classical singers, pianists and strings. He's also coached singers on how to sell their CDs and other products, use the social media and how to negotiate contracts. He's been the CEO, President or Owner of the nation's largest financial newsletter printing company, a residential and home study education company teaching finance and business, an international cruise and tour operation, and a non-profit fundraising organization. As an author he's written 17 books on business and marketing (including one just for singers—Marketing Singers) as well as a full-length musical, several plays and a book of short stories and poems. His classes at the Classical Singer Convention are always rated with the highest ratings.
Follow Mark online at www.twitter.com/mjstoddard
You can buy Mark's book Marketing Singers at www.ClassicalSinger.com/store
See Authors Posts (58) Mark Stoddard,
What does your Product do for them?
June 10th, 2013 / Mark Stoddard /
As I said last week, Marketing is NOT magic. It’s motion. Here are two more principles for you to think about this week. If you missed the first 5 principles, here’s a link to that post. And all of this is included in the newest edition of Marketing Singers book. Marketing Principle #7. Nobody cares what your product IS; they only care what your product does for them. I will not expand on this one now – except … Continue reading →
